MAP Recorded Webinar - The 8 Critical Success Factors for Lead Generation

Guest Presenter: Brian Carroll, CEO, InTouch, Inc.

Background & Facts:

In the past, lead generation campaigns have been largely based on sending out unfocused direct mail campaigns, flashy websites, sporadic tradeshow appearances, innumerable email blasts, and on and off telemarketing campaigns ...in the hope that something works. Marketers must move away from these "random acts of marketing" to a "consistent lead generation" model to maximize marketing ROI and company sales.

Learn how to improve your new business development including:

• Align sales and marketing efforts to optimize the number of leads
• Avoid lulls in the sales cycle
• Develop Universal Lead Definition (ULD) and Ideal Customer Profile (ICP)
• Build, maintain and grow your database
• Multi-modal lead nurturing
• Ready yourself for what's next - new and promising tactics
• and more...
  

View Recorded Webinar

Brian J. Carroll is CEO of InTouch, Inc., one of the first companies to provide lead generation solutions for the complex sale and recognized by Inc. magazine as one of America's fastest growing companies. Brian is a recognized leader in lead generation and author of the popular book, Lead Generation for the Complex Sale. From its debut, Lead Generation for the Complex Sale has been one of the top 100 sales and marketing books and has been recommended as one of the best marketing titles published in the past year by the Wall Street Journal, Target Marketing Magazine, BtoB Magazine and Software CEO.