MAP Recorded Webinar: Leveraging the Power of the Brand Inside Your Company
Presenter: Karl D. Speak, President and Founder, Brand Tool Box & Author of "Be Your Own Brand"
Background & Facts:
The most successful organizations have two things in common – highly engaged customers and highly engaged employees. Simply put, these companies have brand strength outside and inside. Bottom line – leaders of highly successful companies develop strong brands by creating and inspiring a culture that is accountable to its customers!
With a stronger company brand any organization can expect:
- To attract and retain the most customer-focused employees.
- Clear differentiation from your competitors even if you sell similar products.
- A higher proportion of profitable, engaged customers who sings your praises.
In this Webinar you will learn:
- By embracing the Power of Brand Alignment any company can build a strong brand, no matter the size of its marketing budget.
- A practical way to define an organization’s brand – the first step in leveraging brand alignment.
- In small and medium-sized businesses the personal brand of the leaders is the key driver of creating a culture accountable to its customers – the platform of a strong brand.
- The reasons why companies like Starbucks spend more effort on internal brand building than marketing to customers.
Karl D. Speak is a global expert known for his pragmatic and unconventional approach to using brand as a leadership platform for gaining customer-centric cultural alignment. Karl’s innovative work on personal brand and internal brand building has been implemented in companies across the globe. His best selling book, Be Your Own Brand, is translated into 12 languages and has sold over 80,000 copies. The third edition of the book was released in January 2011.
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