Vital Factors examines MAP's prestigious 45 year history and grants readers access to the same management principles that have achieved increased profitability and productivity in the world's top companies since 1960.
Lee Froschheiser
President and CEO, MAP
Co-Author, "Vital Factors"

Small Business Times -Best Selling Author Will Kick Off EXPO
Lee Froschheiser to deliver keynote to at Wisconsin Business EXPO
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Fort Worth Star-Telegram Reviews Vital Factors Book
"process provides blueprints for success"
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Vital Factors Book Receives 5 Star Review by Robert Morris, Amazon Reviewer
"this exceptionally practical book will guide and inform"
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"The bulk of the book is devoted to richly reported case studies involving MAP clients at companies such as Wells Fargo, Cold Stone Creamery and Insomniac Games. Illuminating their management system's inner workings, the authors demonstrate, at a personal level, how their clients have leveraged the power of Vital Factors into real results; lessons learned are bolstered by bullet-pointed 'Bottom Line' summaries at the end of each chapter."
Publisher's Weekly
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"The best format for an improve-your-business type book is to include many case stories, a format followed here, allowing the concepts of MAP to speak personally to the reader."
Booklist
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"Each story in this book provides a real-world example of the importance of finding ways to continually focus on and perfect your vital factors as a means to be successful in business and in life. Vital Factors brings to life the MAP process to help you figure out what really matters as you seek to enhance your personal life or to transform your business."
Kerry Killinger
Chairman and CEO
Washington Mutual
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"When I first became CEO I was inundated with constant interruptions and distractions. Then I discovered the MAP process. MAP forces you to focus on those core issues that drive an organization and eliminate the extraneous. Vital Factors shows the reader how to overcome these challenges through the stories of people who succeeded."
John V. Shields
Chairman Emeritus
Trader Joe's Company
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"Vital Factors brings to life the power of concrete concepts that create consistency and results. I entrenched myself in these MAP principles early in my career, and years later I used them to develop my leadership team and transform our organization."
Joseph V. Haggerty
Chief Operating Officer
United Way of America
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"Vital Factors captures the winning formula to run any size business or organization. The real-world examples provide insight that will ;help you; grow as a leader and advance your career. It is mandatory for all of my senior leaders."
David Berman
VP of Worldwide
Sales and Service
WebEx Communications
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"Vital Factors is a valuable tool for all leaders and teams. It has provided our organization with a simple disciplined process to transform our business from being 'action focused' to 'results focused.' Vital Factors is now part of our culture and used by every employee; the linkage to results is incredible. Focus, discipline, communication, and accountability are driving positive results!"
Sharon Stein
Senior Vice President
Ceridian