Headshot Deborahwichterman

Deborah Wichterman

Executive Consultant


Deborah Wichterman brings over thirty years of senior level business experience to MAP. Deborah has been with this 50+ year old employee owned company since 1998.

After starting in accounting and sales, she moved into marketing and progressed into general management. She is a senior marketing and sales executive experienced in marketing management and business development. She has a proven track record in strategy development, execution and building long-term relationships. She has managed in both small and large companies and operated in both the public and private sectors.

Deborah has a BS in Business Management. Key accomplishments include:

  • As Director of Marketing successfully introduced 23 markets in 20 months with startup America West Airlines.
  • As Biosphere General Manager increased visitor traffic 53%, cut staff 20%, extended hours of operations 4 hours and saved $250,000 to the operating budget.
  • Achieved #1 ranking in the nation for percent of goal achieved for a national direct sales apparel company.