Rick Gutenmann

Senior Consultant


Rick joined MAP after a successful career in a variety of business sectors spanning 35 years.

Rick’s career began at Stony Brook University in Long Island, NY teaching students as well as recruiting, training & developing entry level professionals. His many accomplishments and valuable contributions earned him the coveted university tenure.

His entrepreneurial spirit led him away from higher education and into the world of residential home construction. Rick started and developed a profitable business building custom beach homes in Pensacola, Florida. His attention to detail and commitment to quality earned recognition for “Home of the Year” during the West Florida HBA Parade of Homes in 2008.

Never shying away from the challenge of a career change, Rick earned a Florida real estate license and became an Accredited Business
Intermediary (ABI) working for Business Brokers South. As a business broker, Rick learned how to calculate business valuations, bring buyers and sellers together, and facilitate sales. This experience also exposed him to a multitude of industries with a variety of business models and financial structures.

With a keen understanding of small business success factors, Rick turned his attention to the HVAC market and became a sales driver and general manager for Lee Heating & Cooling and later Climate Control Experts, both in Las Vegas, Nevada. As a Certified Building Analyst, Rick established himself as a leader in home energy efficiency within the residential HVAC industry.

His final stop in the HVAC industry was with Goettl Air Conditioning and Plumbing, one of the largest and most profitable HVAC businesses in North America and a star MAP client. As a member of Goettl’s leadership team, Rick created an in-house training program (the Goettl Academy) focusing on both technician training as well as management and leadership development for Goettl’s 12 locations. Goettl earned MAP’s prestigious President’s Award 7 years in a row.

Rick is a voracious reader and life-long learner. He earned a Bachelors in English from Huntingdon College in Montgomery, AL and a Masters in Counseling & Development from Auburn University.